Shabib
Kutteery
Shabib is a hybrid creative & product design leader who turns complex problems into clear, high-impact digital experiences, with a track record of delivering measurable results. He has driven revenue growth from £5M to £45M, increased conversion by up to 37% across flagship journeys, and scaled teams from 16 to 40 while reducing costs by 50%. His work connects brand, product, and business strategy across e-commerce, streaming, betting, and advertising, bringing clarity to ambiguity and aligning teams to deliver at pace.
BEYOND WORK
Core strengths
Strategic clarity & alignment
Team leadership & scaling
Operational excellence
AI & creative technology
He integrates AI across both creative direction and product design workflows, using rapid prototyping and emerging tools to move from concept to production-like experiences in days. His approach blends craft and experimentation with product thinking, replacing static decks with high-fidelity, testable outputs that elevate storytelling, improve decision-making, and accelerate alignment. Enabling lean teams to deliver high-quality, creatively ambitious work at speed, without compromising rigour.
Approach
Executive Influence
Partnering with VP/CXO/CMO/CPO-level stakeholders to shape business and design strategy, drive alignment, and influence high-impact decisions.
Creative & Product Integration
Translating business goals into compelling, user-centred solutions that connect brand, product, and commercial outcomes.
Leadership & Scale
Building and leading high-performing global teams, fostering strong culture, and driving operational excellence at scale.
BACKGROUND
Professional Journey
2025 - 2026
FEG
Group Head of Design
London, UK, CEE
2022 - 2024
Evoke
Global Head of Design
London, UK, EU
2018 - 2022
Amazon
Creative Director (Brand Innovation)
London, UK, EU & US
2014 - 2018
Amazon
Creative Director
Bangalore, India
2013 - 2014
Saatchi
Associate Creative Director
Bangalore, India
2012 - 2013
Myntra.com
Design Lead
Bangalore (No 1 Fashion E-com)
2010 - 2012
Ogilvy
Snr. Art Director
Bangalore (WW Digital)
2006 - 2009
Tesco
Lead Designer
Bangalore (Supporting UK.com)