PURSUIT
Creative & product design leader, 20+ yrs’ across Amazon, Tesco, Ogilvy, Saatchi, and high-growth digital products.
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DESIGN PHILOSOPHY
Vision-led, outcome driven
Human
Designer
Leader
Contact Shabib
Business director @Opio®
JOURNEY
Brands and products I’ve helped build over my career
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What they say
"Shabeeb and I worked closely on multiple projects, launching Prime in India, managing the first Prime Day etc.. Through this time, I've seen him work truly backward from the customer, pay obsessive attention to detail and raise the standards for user-centric design. He engaged with us in every step across, research, prototyping, customer walk throughs etc. to ensure that the experience we delivered was truly optimized for the end-user. He was a true partner for Product & Marketing, pushing the boundaries of what's possible and never settling for anything less than an exceptional user experience. I would love to work with Shabeeb again - with his customer-obsessed mindset and bias for action, he will be an asset to any team that is lucky to have him!"
"...Though our teams were operating in different geographies (US & India), he has wonderful ability to take the core platform and essence and adapt them so they are relevant, connecting with customers in emotive moments. I've been thoroughly impressed at the level of work he's accomplished with limited resources, launching big brands, inspiring his team, and helping lead Amazon as a strong brand in the Indian marketplace. If you want a global creative director that can work across multiple channels, he's your guy... plus he's incredibly easy to work with!"
“I first met Shabib when he came up to me and said by way of intro “ you remind me of Lin Ford in the book Shantaram “Great beginning. I loved it. We bonded over https://vimeo.com/204611682 .. still my proudest piece of work . He took that baton on and delivered his own great stories .Shabeeb is a think big creative , understands it’s in the service of business but also gets that connecting with people through craft and storytelling is the best way to really talk to them and to show how brands can lead.”
“Shabib's sense of style and critical eye pervades his presence and work. He was an absolute star art/creative director when we worked together and would inspire with regularity. Shabib's work bridges tradition with the future seamlessly and was always delivered with superlative quality. I look forward to when we can work together again.”
Creative direction clubbed with user-experience design results in relevant yet radical online-communication. Shabib is one of those few people l've worked with who could do that. His ability to judge the time required to finish a project is an additional advantage that I had while making commitments. He can vary his efforts and time invested in tasks depending on the criticality of the job. Keeps his cool, understands team-work and is an excellent communicator. I wish you all the best!
It was a pleasure working with Shabeeb on multiple projects. Shabeeb as a Creative Director is always clear on what he wants. His ability to bridge technical possibilities with creative demands are amazing. Creatively he is always in command, be it directing his team or working with external part-ners. His thirst for details never ends and his want for breaking visual innovations is unprecedented.
Erudite and personable with a sophisticated eye for details, Shabib is one of the finest creatives I’ve worked with globally. At D1 Amazon India, we collaborated closely with the business verticals for critical flagship launches, (Prime Day, Prime Video and Sale events) and new product introductions (private labels and devices). His work reflects an innate understanding of business requirements, customer- focused design thinking and distinctive visual language.
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Revenue Impacted
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Customers Reached Globally
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Global Brands across Commerce, Media & Fintech
FAQ
Answered questions.
1
Are you a creative leader or a product design leader?
I’m both, and that’s intentional. I specialise in bridging brand, marketing, and product to deliver cohesive, high-impact customer experiences. My work spans from campaign storytelling to core product journeys, always tied to measurable business outcomes.
2
Do you work more on strategy or execution?
At heart, I’m a designer, but I operate across both. My focus is on shaping strategy and enabling teams to deliver at pace. I define vision, align stakeholders, and set creative and product direction, then empower teams to execute through strong systems, clear frameworks, and high standards.
3
How do you typically engage with stakeholders?
As a strategic partner, I work closely with CPOs, CMOs, CEOs, engineering, and senior leadership to shape direction, align priorities, and deliver measurable, actionable outcomes.
4
Where do you typically lead and drive impact?
I lead end-to-end initiatives that cut across brand, product, and customer experience. This includes platform redesigns, campaign-led product experiences, and design transformations that improve both user experience and business performance.
5
Are you more hands-on or leadership-focused?
This is a critical question today. I’m hands-on where it matters, especially in defining direction, prototyping ideas, and key moments of delivery. My primary role is to lead, mentor, and build high-performing teams that operate independently at a high level.
