Samsung Deals on Steroids
Transforming deal discovery into a scalable, premium shopping experience across Amazon’s ecosystem.
Incremental Reach
Attributed Sales
Return on Ad Spend
Samsung’s growth on Amazon
It relied heavily on high-volume sales events such as Prime Day, yet discoverability and premium product presentation remained fragmented across the platform. This initiative redefined how Samsung deals were surfaced, organised, and experienced within Amazon’s ecosystem, balancing premium brand expression with Amazon’s native UX patterns, platform constraints, and mobile-first behaviour. The outcome was a scalable, repeatable system that improved discoverability, engagement, and commercial performance across millions of shoppers.
The Challenge
Samsung had limited control over how deals appeared within Amazon’s ecosystem. Product visibility, ranking, and prioritisation were largely algorithm-driven, while mobile browsing behaviour introduced additional constraints around discoverability and engagement. At the same time, premium customers often arrived with pre-defined purchase intent, exposing gaps in product discovery and cross-category engagement. The challenge was to create a consistent, scalable experience that elevated Samsung’s premium positioning while remaining native to Amazon’s platform behaviour and trust signals.
Defining the Strategy
The strategy focused on improving discoverability through a system-led approach rather than a campaign-led execution.
This introduced:
- Structured category navigation
- Reusable promotional modules
- Native search integration
- Mobile-first browsing patterns
- Consistent deal taxonomy and iconography
The experience was designed to scale across Prime Day, Samsung Week, seasonal campaigns, and future launches without rebuilding the experience from scratch each time.
59% new-to-brand customers driven through the experience
The system also increased cross-category product discovery, strengthened mobile engagement, and established a scalable framework for future Samsung launches and brand experiences across Amazon. The work reinforced a few key principles: scalable systems create more long-term value than one-off campaign executions, marketplace constraints can sharpen creativity, and balancing premium brand expression with platform familiarity is critical to maintaining trust and performance at scale.
