Samsung + Amazon Deals Platform
Transforming deal discovery into a scalable, premium shopping experience across Amazon’s ecosystem.
Incremental Reach
Attributed Sales
Return on Ad Spend
Samsung Deals on Steroids
Samsung’s growth on Amazon relied heavily on high-volume sales events such as Prime Day, yet discoverability and premium product presentation remained fragmented across the platform. This initiative redefined how Samsung deals were surfaced, organised, and experienced within Amazon’s ecosystem, balancing premium brand expression with Amazon’s native UX patterns, platform constraints, and mobile-first behaviour. The outcome was a scalable, repeatable system that improved discoverability, engagement, and commercial performance across millions of shoppers.
The Challenge
Samsung had limited control over how deals appeared within Amazon’s ecosystem. Product visibility, ranking, and prioritisation were largely algorithm-driven, while mobile browsing behaviour introduced additional constraints around discoverability and engagement. At the same time, premium customers often arrived with pre-defined purchase intent, exposing gaps in product discovery and cross-category engagement. The challenge was to create a consistent, scalable experience that elevated Samsung’s premium positioning while remaining native to Amazon’s platform behaviour and trust signals.
84% convinced by brand videos
Continue leveraging video: 37% of users started their discovery with Video. | Full scroll. 82% Full Scroll on Fashion Hub. | Brand Collab: Amazon Fashion collaboration helped increase affinity towards Windows with a positive shift in user perception towards OS being better suited to match the user lifestyle.
