Brand Innovation Lab
Brand Innovation Lab is Amazon’s bespoke creative and innovation team within Amazon Ads that partners with brands to solve strategic challenges and build pioneering, full-funnel advertising experiences across the Amazon ecosystem including Prime Video, Alexa, Twitch and more.
Revenue Impact
Users Reached
Brands + categories
Home of Imagination
Amazon Alexa's Home of Imagination was an immersive brand experience held from Oct 20 - Nov 2, 2019, at Westfield Shopping Centre in London. Shoppers could test new Amazon devices and Alexa-enabled gadgets from key partners: Fitbit, Kutchenhaus, Philips Hue, Osmo, OMRON, Wiser, and Mercedes-Benz. Secondary partners included Audible, Amazon Music, Jabra, Wattbike, and Philips TV.
Experiential & Integrated Marketing
I led creative direction for multi-channel campaigns and innovative brand experiences for the UK and Spain, with oversight across All Europe, Germany, France and the US.
LEGO Super Mario
The LEGO Super Mario joined forces with Amazon, aiming to bridge digital and physical play through interactive, educational, and engaging experiences. It includes pre-launch intrigue, immersive launch activities, and post-launch engagement, enhancing customer interaction with AR, interactive videos, and personalized product bundles
HP+ Interactive Video Experience
Designed an engaging and educational video experience showcasing the benefits of being an HP+ customer through real-world use cases in a family home. HP+’s core proposition is a complete hassle-free solution for all family printing needs. The bespoke interactive video guides users through different rooms, highlighting practical applications and benefits of HP+ printing solutions, with each scene featuring hotspots for users to explore and learn.
The Grinch Activation and Ticketing Campaign
To Promote the UK release of Universal Pictures' "Dr. Seuss' The Grinch." by leveraging Amazon's product search bar to surprise users searching "He's a mean one" with a full-screen trailer of the Grinch stealing products. Partnered with Amazon Treasure Truck, branded in "Grinch Green," delighting customers in Birmingham, Manchester, and London. Enabled customers to book nearby cinema tickets through a landing page ticketing solution.
Amex Gold Card Rewards Campaign
To shift brand perception and consideration for the Amex Gold Card by: a) Showcasing how any purchase can be rewarding later. b) Supporting daily decisions by providing instant gratification at key purchase moments.
Developed a bespoke Amex lifestyle store on Amazon, featuring a curated selection of products segmented by categories: Tech, Travel, Books, Food & Wellbeing. The campaign demonstrated how the Gold Card welcome bonus could be spent on Amazon.
Amazon Pantry Brand Launch
Amazon Pantry, an online supermarket, launched in India to meet customers' grocery and household needs.
Box Filling Experience: Customers receive a virtual box for purchases, with real-time updates on remaining space as they add items. Savings and Convenience: Offers significant savings and convenience for weekly/monthly grocery and household stock-ups. Provided end-to-end support for the program launch in India.
Oral B GeniusX Launch
Launched the Oral B GeniusX on Amazon UK with an engaging and premium presentation.
Developed a motion-led bespoke Amazon landing page to bring the GeniusX to life. The page highlighted the advanced mechanics and benefits of the new power toothbrush, emphasizing its premium features and superior oral care.
Mother's Day - Amazon Brand India
The campaign celebrated mothers with a heartfelt film titled "Handcrafted by Our Mothers." The film paid tribute to mothers, highlighting the daily efforts and love they pour into raising their children. It showcased various Indian dialects for mother, emphasizing the universal role of mothers in crafting their children's lives.
The film resonated with audiences by capturing the essence of motherhood, reinforcing Amazon India's connection with its customers, and received over 9.5 million views on YouTube alone.
Amazon Echo Brand Launch
Launch of Amazon Echo and Alexa-enabled devices (Echo, Echo Plus, Echo Dot, Echo Spot) in India.
Created interesting movies illustrating the capabilities of each Alexa-enabled device, as well as highlighting Echo devices' unique features. A photoshoot was carried out to capture the devices in various real-life contexts. Created market-specific product detail pages for each product, featuring customised shopping mechanics and merchandising visuals.
