Laptops for your Lifestyle
For the Windows Modern Laptop range they want to excite and Inspire Amazon customers and move away from the old Microsoft model passive to active approach. Ultimately building a new every stage active approach across the 3x key pillars of Inspire, Encourage & Select.
Revenue Impact
Users Reached
Return on Ad Spend
Windows Lifestyle Store
This required internal business alignment with the Amazon Fashion group to ensure both profitability and reach through the collaboration. It was also important to secure Microsoft leadership's support to further invest in the concept. Both goals were achieved through clear communication channels and business strategy document reviews. Ultimately, we were able to leverage Amazon Fashion's resources and studio capabilities to further develop the creatives for the overall campaign. Stakeholders: Microsoft Windows Sales Director, Head of Digital- EU, Amazon Fashion Program Head, Head of Hardlines, Design technologists and front-end production.
84% convinced by brand videos
Continue leveraging video: 37% of users started their discovery with Video. | Full scroll. 82% Full Scroll on Fashion Hub. | Brand Collab: Amazon Fashion collaboration helped increase affinity towards Windows with a positive shift in user perception towards OS being better suited to match the user lifestyle.
